Today’s lesson was in strategic marketing. It was one of the most comprehensive classes so far. When looking at strategic marketing on a macro level, you quickly realize that the marketing and operations teams need to be closely aligned. This class gave me new insight into marketing. You truly need to know the specific needs and essentials for your targeted demographic, to be sure this is a customer base that will sustain itself over time. The biggest take away from the class is the understanding that strategic marketing encompasses a 360 degree view of your brand. You must ensure that, as part of your over-arching strategic management plan, your mission statement is aligned with your brand promise. Moreover, your operations team must execute on all 3 levels to be truly successful. Strategic marketing is a class I would like to revisit during PDP next year.
Sean
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